Notes from the One Person Trade Desk

Long-form notes on building the desk: the methodology, frameworks, and code you can lift for your own setup.

What is the One Person Trade Desk?

A real trade desk has 10 roles, 8–20 people, and $5–50M in annual cost. OPTD is what happens when one operator fills all ten — with Claude Code, deep methodology, and a headcount of one.

May 25, 20265 min read

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